How to increase website traffic through instagram 2022
Instagram has become one of the most popular social media platforms in recent years, with many large-scale companies leveraging the site to boost the outreach of their businesses. Not surprisingly, on its recent announcement on bringing brands closer to the consumer experience, Instagram announced an expanded rollout of Instagram Creator Mode.
But what does this mean for businesses?
If you’re a business or a budding entrepreneur, you may be wondering what this means for your growth. If you’re new to Instagram, the product doesn’t offer much direct benefit to you at present. But a closer look at the expansion and the implications of its new features, reveals that the new features could make it easier for brands to elevate their reach and boost traffic, especially now that the stories feature is live.
Launching Stories on Instagram
Of course, the launch of new and improved products isn’t anything new for Instagram. A good example is the introduction of Stories. This feature was brought to the platform in August 2018 as a means of driving mobile engagement and “better driving discovery on Instagram,” so we’ve seen how Stories have impacted campaigns and overall engagement on the platform. But now, Stories will continue to be an essential feature for brands and advertisers.
What Stories have gained by brands and advertising has been nothing short of spectacular. Stories enable marketers to create short stories that appear to be posts from other users, not just from the brand. These short stories are meant to encourage instant social sharing, not only with their audiences, but also with their peers in the Instagram app. In November 2018, a study by Ace Metrix showed that brands using Stories in their campaigns saw an average increase in engagement with 60% more interaction and engagement time than those posting static content on Instagram.
Keep Instagram Stories turning
Now that Stories ads are a reality, it’s time to keep Instagram Stories turning. But first, let’s look at how this translates into real impact on your business:
The power of Instagram Stories allows brands to instantly reach out to their audiences while they’re consuming and sharing content in Instagram. In January 2020, a study from Adresearch found that storytelling through Stories would create clickthrough rates (CTRs) of 15% and increase conversions from in-store transactions from 25% to 40%. This means that brands will be able to drive brand awareness, consumer sentiment, and word-of-mouth as well as improved conversions.
With more brands turning to Stories ads, social media definitely serves the power of this promotion strategy. Users can purchase a product in Stories directly, which means you’ll lose no time building a trusted relationship with the customer. More brands will adopt Stories for this purpose and give you even more opportunities to expand your reach and boost brand awareness. website traffic through instagram .
We know that Stories can drive interest, but Stories can also attract the attention of potential followers. And now, with Instagram Creators, Instagram takes this to a whole new level.
Instagram Creators are an exciting step forward. With a Creators profile name, it’s no longer necessary to buy ads to get your profile and stories to become more visible. Instagram Creator profiles are being brought to life through user-created Stories-like format, bringing a much more friendly tone to the platform. And now, with the introduction of Stories on Instagram, it means it’s now more easy for brands to reach new consumers and effectively amplify their reach.
So how does Instagram Creators work?
Starting as a direct marketing campaign, brands can now create a Stories-like format for creative initiatives and campaigns. The concept behind Stories-like format is that it ‘teams up with user photos, videos, text, stickers, text emojis, GIFs, and more,’ to bring an even more authentic and simple format to the table, reducing attention spans. The process is as simple as posting, sending, sharing, commenting, and liking Stories. All businesses will need to do is create content that looks compelling on Instagram Stories, upload and edit Stories using the Creative Toolkit, then update Stories with custom icon graphics for more emotional stories, add Stories through the Instagram Dev Dashboard, and eventually, it’ll arrive on Instagram’s Stories app website traffic through instagram .
These Stories will then be displayed to the user, and will feature a brand’s compelling story as well as its origin and guidelines. And, as a bonus, you can also edit Instagram Stories to include key messaging, color palette, font, and animation effects, to bring to life your stories with realistic impact, website traffic through instagram .
These Stories will also prompt other users to click through to check out the brand’s Stories, creating a more holistic messaging strategy. The beauty of Stories-like format is you don’t need to pay for external brand features to elevate engagement. Content still looks great, branding still looks strong and your brand looks great. Social media marketing is all about increasing brand awareness and boosting your outreach. These new features on Instagram Stories are a step in the right direction.