How to Make Money on Pinterest in 2022 (For Beginners)
Pinterest’s success is alluring for nearly anyone looking to market their products online. In the past few months alone, the popular user-generated platform has raised $200 million in venture capital at a whopping $12.3 billion valuation. Investors’ interest in Pinterest is just one of the reasons why this startup is poised to continue dominating the online marketplace.
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Pinterest has emerged as a go-to digital destination for millions of people who are looking to discover new brands, products, and design solutions in every corner of the web. According to The Wall Street Journal, Pinterest boasts over 175 million monthly active users, with 90% of its users spending more than 20 minutes a day on the site.
If your brand has experienced growth but want to better position your products for continued success in the long-run, it’s time to take your digital marketing efforts to the next level by using the superstore that has practically every trend under the sun at your disposal. Here are just five things you can do with your Pinterest account in five short years.
Move Into Highlighted Shopping Carts
As the popularity of pinning has grown, so have opportunities for people to shop on the platform. Pinterest has become a destination where people are often more apt to open up their wallets and spend their hard-earned cash.
With this in mind, brands looking to gain visibility on Pinterest should incorporate highlighted shopping carts into their marketing efforts. From 2013 to 2015, 100% of the $17 billion dollars spent on shopping carts went through Pinterest. Shoppable shopping carts are the easiest way to boost brand awareness and generate ecommerce sales, since they are designed for consumers to browse through and buy products. As an added bonus, shoppers who are simply browsing through the site might accidentally turn over a new set of followers.
Bring Guests to Your Store
Many businesses have developed long-term relationships with their clients. If you’ve consistently followed your clients’ shopping habits, you should be able to come up with a fun way to bring them to your store and capitalize on their social media following.
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Shopping cart livery services, which involve visiting your clients’ homes to buy products they’ve pinned online, are becoming increasingly popular. As a bonus, you can also get exposure to the hundreds of thousands of Pinterest boards your clients follow.
According to Real Simple, the average American shopper spends $370 on their shopping trip. Even if you don’t find a shopper at their door, your social media following is likely to pick up on the interaction. These additional conversions may be able to help boost your revenue in the future.
Host a Three-Day-Long Online Event
As social media continues to overtake the news cycle, there are new opportunities to spread the word about your brand. In fact, Facebook reported that over 200 million users shared live events on the site last year. It’s no surprise, then, that many businesses are taking advantage of this opportunity by hosting three-day-long online events.
By sharing updates about upcoming products, hosting a product demonstration, or posting a giveaway, you can share your brand’s valuable resources and invite your customers to share in the excitement. Just like your more traditional social media efforts, this strategy will improve your brand’s image and allow it to garner followers.
Invest in Mobile Design
One of Pinterest’s biggest selling points is its design, or the site’s layout. While all of the content on the site is designed to fit into a single page, the site itself is incredibly responsive. Most users can easily navigate around Pinterest, even if they aren’t scrolling through any pins. While the layout may be simple, it’s this attention to detail that makes it such a valuable resource.
This increased attention to detail on the website has influenced other aspects of the Pinterest experience. According to Fast Company, Pinners now spend between 30 minutes and 90 minutes per month on Pinterest, and those who do spend an average of five minutes on each pin.
If you want to take advantage of these trends and continue attracting new customers to your business, invest in a mobile website. A mobile website is designed to work smoothly on all devices and take advantage of the fact that people are using mobile devices instead of desktop computers.
Many businesses are already capitalizing on Pinterest by offering unique offers, fun contests, and engaging ads. But in order for these efforts to truly stand out, you need a long-term strategy to draw customers in. If you are looking to take advantage of this incredible resource, remember to harness these tips and get creative.
Jordan Wright is the Social Media Specialist at Help Scout. She loves to talk about SEO, the role it plays in building a community,